About Your Local MINI Retailer

OUR CUSTOMER REVIEWS.

SERVICE

5.0

NEW CAR SALES

5.0

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by MINI UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

New car sales
Service

115 ratings and 92 comments received in the last 90 days.

05 April 2026

Really helpful and very knowledgeable

03 April 2026

Excellent service from Phil Croydon at Group 1 Lincoln, from start to finish.

02 April 2026

Very satisfied with all the helpful friendly courteous and knowledgeable staff.

31 March 2026

Very smooth and the staff were super helpful

31 March 2026

If I could have designed a method of purchasing and taking delivery of a car, I could not have come up with a better service than the one I received from Group 1 Mini in Lincoln. It was pretty much perfect thanks to Nigel Emberton.

31 March 2026

We have used Nigel at Mini one now for the past 3 Motability cars. As usual we have received excellent care and support from the ordering to the delivery of the new car.

31 March 2026

Staff very helpful & knowledgeable

29 March 2026

Friendly, knowledgeable staff, without being pushy.

25 March 2026

Very knowledgeable, helpful but not pushy staff

24 March 2026

Very very friendly staff, nigel was a 10/10 nothing was too much trouble

See all reviews

24 March 2026

Nigel was great and is an asset to mini one

24 March 2026

Excellent service

24 March 2026

Nigel Emberton and Phil Cole were amazing. Not pushy and very informative

20 March 2026

The team were so helpful, informative and couldn't do enough to make the experience the best possible. We had a few little technical hiccups but the team were quick to sort this. Phil was very attentive and when he wasn't available, Ella stepped in.

10 March 2026

Really friendly team, relaxed. Don't feel smothered by the car sales team

09 March 2026

Very easy to talk to and helpful with all questions during the process of purchasing the car and collecting my car.

07 March 2026

The sales staff looked after me perfectly with a great deal of much needed information on all aspects of electric cars.

07 March 2026

Ella at your Lincoln branch was so helpful from start to finish when purchasing my new mini and a great part exchange offer from day one

06 March 2026

Really happy with the full end to end process

06 March 2026

Great service, no pressure sales. Highly recommended.

04 March 2026

Friendly service

04 March 2026

We are repeat customers of David and Phil. Both are extremely easy to deal with whilst being very professional and knowledgeable, making the buying experience very easy and reassuring. 10 / 10.

25 February 2026

No pushy salesman vibes on entering the Lincoln Mini showroom. Initially came in to look and ended up with a new mini, I don't know how it happened! Definitely bought into the customer service given to me. Everyone seemed genuinely happy to help.

14 February 2026

Friendly helpful staff from receptionist to sales person

13 February 2026

From the moment we arrived, we received incredible, friendly service. The lady at the front desk warmly welcomed us and directed us to Dave, who was outstanding. He was extremely helpful, knowledgeable, and courteous. Thank you !

08 February 2026

Excellent customer service no pressure selling

04 February 2026

The service, as always, is second to none. The whole process is so easy. I have no hesitation to recommend to friends and family.

02 February 2026

Our experience was stress free and easy. We were kept informed throughout the whole process

21 April 2026

Great friendly service kept up to date on the app

20 April 2026

Efficient, professional and smooth service. Member of staff was friendly and helpful.

20 April 2026

I was kept informed and have nothing to complain about

15 April 2026

Quality service!

14 April 2026

Service carried as requested

14 April 2026

Nothing to not like

14 April 2026

Excellent service . Mot quick and waited . Nice coffee

13 April 2026

Car booked in for 9am and we arrived a little bit early and service were all ready to take our keys. Invoice was less than we expected which was a bonus. Bit disappointed that they said they were unable to record oil change on the iDrive

13 April 2026

Always get good service

12 April 2026

Because I was completely satisfied

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12 April 2026

Efficient and effective service

09 April 2026

When I arrived early for my appointment two cars were also booked in at the same time. As the cars all needed MOT and there was only one person available to test there was inevitably a long wait. Please book cars in on a staggered basis to avoid so .

08 April 2026

Straight forward and easy check-in, work completed in the time slot agreed to. All staff I encountered were helpful, friendly and chatty.

06 April 2026

Helpful, explained everything clearly, kept informed

05 April 2026

Booking the service was really easy and the team were very understanding when I was running late. Great dealership facilities allowed me to work whilst I waited and Peter Mizen was - as ever - completely brilliant.

04 April 2026

Edficient

02 April 2026

Excellent service. Keeping informed reference the MOT at all times

01 April 2026

Excellent service from MINI at Soper/Group 1 from start to finish.

31 March 2026

Whilst they took several days to do the work, hopefully they, Mini One, Lincoln, have mended the electrical issue. If it plays up again, we are going to sell it.

31 March 2026

Really good service and follow-up. The video of the vehicle and technician explaining what was being done was excellent.

30 March 2026

Easy to book, started as soon as we arrived and finished on time.

28 March 2026

Knowledgable Sales Representative

26 March 2026

Always tidy, very welcoming, easy to deal with. Easy to work from while waiting.

25 March 2026

Very easy to deal with

24 March 2026

All seemed efficient, good customer involvement ie. Video

24 March 2026

Job done, no issues and excellent support from Peter.

21 March 2026

Easy to book online. Peter on service reception always very polite & helpful. Kept informed as to work being done.

21 March 2026

Arrived to a rushed hand over of courtesy car which was a different car to mine. No explanation of where anything was given keys and sent on my way. Car was dirty from last customer and was told it only came in a hour ago and not enough time to clean

19 March 2026

Very efficient, excellent service staff. Everything carried out in one visit

17 March 2026

Great service, was contacted prior to my visit. While the car was in being health checked and MOT'd I called to ask a question and a very courteous gentleman gave me the information I needed.

17 March 2026

MOT completed on time and customer service was outstanding. Called when they said they would and i collected my car and it was cleaned and washed.

15 March 2026

Very professional and helpful

14 March 2026

Great service especially from Nigel

08 March 2026

Great service from both Phil and Phil.

05 March 2026

Excellent service, thank you ?

04 March 2026

Greeted by staff when i came in, Peter Mizon was looking after me today, went through everything clearly for my cars service and MOT.

04 March 2026

Attentive, friendly, honest interaction. We had bought a 2013 mini from an independent garage. The service team identified issues with the DPF regenerating and your adviser suggested we return the car, given we'd purchased within 30 days.

01 March 2026

Peter Mizen is always very friendly and helpful.

01 March 2026

It was very kind to be able to wait whilst the MOT to take place. I was informed whilst the car was in of certain issues that Needed sorting. I do not understand why I Needed to aprove the cost at the time if they were not going to sort it then.

01 March 2026

Great service.Staff very friendly and helpful.

01 March 2026

booked in easily, pleasant staff

25 February 2026

Nigel and Phil were vey knowledgable and professional

25 February 2026

Efficient, friendly and good value.

25 February 2026

Great service but had thought I was getting my car back the same day. It was only after 5pm that I was told it would be the day afterwards. Thankfully I didn't need it to get to work.

23 February 2026

They explained exactly what they had done to try to rectify the issue with my car and were friendly and helpful with any questions I had.

23 February 2026

Efficient and friendly service

23 February 2026

All staff were friendly helpful and receptive to my needs

23 February 2026

Nigel Emberton has looked after us brilliantly yet again. He has a way of reading his customers and getting everything spot on. We've bought 3 cars from Nigel in the past year, I honestly think he knows what we want even before we know it ourselves.

23 February 2026

Very attentive and helpful staff.

21 February 2026

Great fast service

20 February 2026

Service was good but had to take away courtesy car away because of problems while doing work

18 February 2026

The staff were polite, professional & efficient when I took my car in for its MOT.

15 February 2026

Peter at service desk was polite,friendly and very professional. Listened to my concerns regarding my mini.

15 February 2026

Friendly , efficient service.

15 February 2026

Ongoing complaint that's now been escalated to MINI UK

14 February 2026

Competence

13 February 2026

Everything

13 February 2026

Everything ran smoothly and effectively

12 February 2026

Friendly, helpful

10 February 2026

Fast and efficient

10 February 2026

Consistently amazing service

09 February 2026

High quality service all round

03 February 2026

Excellent customer service

02 February 2026

Service done to my expectations

PLEASE DON'T HESITATE TO GET IN TOUCH WITH US.

Our contact details

FIND Group 1 Lincoln.

Address

Roman Way, South Hykeham, Lincoln, Lincolnshire, LN6 9UH

Opening Hours

Mon–Fri:09:00 - 18:00
Sat:09:00 - 17:00
Sun:10:00 - 16:00

Phone

01522 688 889

Map

Areas served

Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen

View map

Address

Roman Way, South Hykeham, Lincoln, Lincolnshire, LN6 9UH

Opening Hours

Mon–Fri:08:30 - 17:00
Sat:CLOSED
Sun:CLOSED

Phone

01522 688 889

Map

Areas served

Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen

View map

Address

Roman Way, South Hykeham, Lincoln, Lincolnshire, LN6 9UH

Opening Hours

Mon–Fri:08:30 - 17:00
Sat:CLOSED
Sun:CLOSED

Phone

01522 688 889

Map

Areas served

Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen

View map

Address

Roman Way, South Hykeham, Lincoln, Lincolnshire, LN6 9UH

Opening Hours

Mon–Fri:08:30 - 17:00
Sat:CLOSED
Sun:CLOSED

Phone

01522 688 889

Map

Areas served

Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen

View map