About Your Local MINI Retailer

OUR CUSTOMER REVIEWS.

SERVICE

4.5

NEW CAR SALES

5.0

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by MINI UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

New car sales
Service

146 ratings and 116 comments received in the last 90 days.

23 June 2026

Flawless from start to finish

18 June 2026

Nigel at Mini lincoln was brilliant and kept us up to date throughout

13 June 2026

Nigel was very helpful throughout the process and the vehicle was delivered well within the timeframe.

13 June 2026

1st class service from Nigel Emberton at Group 1 MINI in Lincoln. Nothing was too much trouble. What a brilliant car. I have had over 15 MINIs . The design, presentation , build quality and price represents excellent value for money.

10 June 2026

From the customer perspective it all was efficient, organised and speedy. Staff were courteous, knowledgeable and friendly.

05 June 2026

Nigel was great - really helpful!

30 May 2026

David Noble is great.

19 May 2026

Staff were extremely attentive with details and updates - I had all questions answered and no question was silly

17 May 2026

Professional

15 May 2026

From walking into the showroom we were made to feel at ease

See all reviews

15 May 2026

Great customer service from start to finish

12 May 2026

It has been very good dealing with Sales Executive Ella Laywood at Group 1 Mini at Lincoln. Placing the order in January 2026 to the Handover in May 2026. I have been informed on a regular basis the progress of the manufacture..

12 May 2026

Excellent service from start to finish. Nigel made sure everything went according to plan. I can't fault it and I love my car. Thank you.

03 May 2026

Nigel kept me updated and reassured me throughout the ordering process.

02 May 2026

Nigel is the most empathetic salesman I have ever met, he knows when to laugh, when to joke and when to be serious. He is brilliant and makes me feel like I am his only customer.

02 May 2026

From start to finish, the team were amazing.

30 April 2026

Nigel couldn't have done anything more to make the whole process from ordrering to handover quick, easy and efficient.

28 April 2026

Friendly service. Honest. Dont treat me like Im an idiot because Im a woman!

27 April 2026

Phil was brilliant throughout

24 April 2026

The salesman Nigel was brilliant. Nothing was too much trouble. He answered messages on his day off and even helped me retrieve property from the car I'd traded in

05 April 2026

Really helpful and very knowledgeable

03 April 2026

Excellent service from Phil Croydon at Group 1 Lincoln, from start to finish.

02 April 2026

Very satisfied with all the helpful friendly courteous and knowledgeable staff.

31 March 2026

Very smooth and the staff were super helpful

31 March 2026

If I could have designed a method of purchasing and taking delivery of a car, I could not have come up with a better service than the one I received from Group 1 Mini in Lincoln. It was pretty much perfect thanks to Nigel Emberton.

31 March 2026

We have used Nigel at Mini one now for the past 3 Motability cars. As usual we have received excellent care and support from the ordering to the delivery of the new car.

31 March 2026

Staff very helpful & knowledgeable

24 June 2026

Max was brilliant and gave us all the information we needed and found us the perfect car we were after.

24 June 2026

Online booking for service & MOT had a blip & booked me in for drop & leave rather than while I wait. It was annoying that I had to arrange a lift. Peter was very helpful on the phone though.

22 June 2026

Great.

22 June 2026

Our experience was brilliant Nigel at Group 1 lincoln was absolutely brilliant

22 June 2026

The experience couldn't be faulted. Professional and offered value for money knowing they specialise in minis

22 June 2026

Great communication

21 June 2026

The service is always great.

20 June 2026

Very friendly and informative staff. The work was completed within the time frame and to a high standard

20 June 2026

Mini Soper have always gone above and beyond for me , cant recommend them enough

18 June 2026

The software upgrade created problems and i was advised by Gp 1 to use the breakdown service. The engineer found faults but not certain that everthing would be ok. He said if there were further problems i should return to Gp 1 Lincoln as he could do

See all reviews

18 June 2026

All good except the valet - outside looked like it had been wiped over with a dirty rag !!

18 June 2026

Excellent service

17 June 2026

Great service

17 June 2026

Welcoming, professional, polite & helpful

15 June 2026

Arrived early for my appt but nice area to wait in. MOT carried out, good clear communication & timely carry out of job. Only observation I would make is a few days after I had a phone call. Couldn't understand chap. So I ended call.

14 June 2026

From booking my mini in for service and MOT to collecting the car I was very satisfied with the staff.. I was informed when the car was ready for collection and when I arrived back at the garage to collect it my car had been cleaned as requested.

14 June 2026

The showroom team were great. It was disapointing to drive off and, after half a mile or thereabouts, get a warning sign that the new tyres had not been synchronised with the computer (or along those lines). So, I had to drive back.

13 June 2026

Service is as always friendly, efficient and professional.

13 June 2026

This was just an allow wheel refurbished from insurance I purchased when I poached the car new. The fix is ok but you can see where it is. Colour seems more silver and final isn't great

11 June 2026

Excellent service

11 June 2026

Great service with friendly staff.

11 June 2026

No problems

09 June 2026

Efficient and polite!

09 June 2026

Great team members

08 June 2026

All good - even better seeing the underneath of the car via a video!

08 June 2026

Staff helpful and friendly

08 June 2026

I never had a service

07 June 2026

Great welcome! Staff very friendly and helpful. We were kept well informed. We were very well looked after, thank you.

06 June 2026

Really well looked after from my arrival to leaving

03 June 2026

Well explained

02 June 2026

Efficient well communicated. Like the early check in on line

01 June 2026

Customer service I found very good

31 May 2026

Friendly helpful and most of all reliable

29 May 2026

The brake fluid service light is still on as an alarm and says over due. I thought this would be reset during the works.

29 May 2026

Great service but expensive in real terms, and availability of times to visit very limited

28 May 2026

Excellent service and good communication

28 May 2026

All instructions were clear, check in was easy, everyone was very helpful and the service was quick

28 May 2026

It was

27 May 2026

Friendly, helpful and prepared to explore options. Willing and able to explain things I didn't understand.

27 May 2026

Great customer service.

27 May 2026

Kept informed and car ready when said.

25 May 2026

Everything was done very professionally.

24 May 2026

Excellent service,good job at a reasonable price

24 May 2026

Friendly approachable and helpful

24 May 2026

The service I received was excellent and I would recommend my car to ever one. Thank you

22 May 2026

Did a great job of my stripes thanks

21 May 2026

Lovely staff and a thorough job

19 May 2026

Efficient and effortless experience from all concerned

17 May 2026

Nigel was very helpful, as usual, he new exactly what I needed for an upgrade, there was no pressure and straight to the point - thanks Nigel

17 May 2026

Inadequate work was carried out and when I tried to get back in touch to sort it out, all teams seemed as if they weren't interested.

16 May 2026

Peter, at Group 1, is always welcoming, friendly and helpful.

12 May 2026

The process was seamless had no complications, the car was ready on time and work completed properly.

11 May 2026

Took far too long long to fix issues

09 May 2026

I needed my front windscreen replaving but wasn't able to communicate that in time for the service

08 May 2026

Excellent service all round. Peter the Service Advisor was great, kept me up to date, issue with my car was rectified to my complete satisfaction and returned cleaned inside and out. Very pleased.

07 May 2026

Overall satisfactory but you have changed who deals with service plans which meant the service reception were busy with servicing and quotes for plans - seemed rushed and quoted prices different to numbers sent on email

06 May 2026

Easy check in at Service desk. Friendly personnel. SMS later in day to advise me car was ready along with video. Happy with 2 new tyres and Service carried out

06 May 2026

So where do I start, I went to so many car dealerships and then I went to mini. To say Nigel Emberton blew me away with his caring attitude and his patients. I was looking to spend 14-15 k and ended up spending over 26,000, he put me in the car.

06 May 2026

I'm always satisfied when I visit Mini Lincoln (Group 1).

06 May 2026

Peter was attentive explaining everything that would happen

01 May 2026

The valeting / car wash was poor. My car still had bird poo on it

01 May 2026

Excellent service. The job took all day which I had been advised but a courtesy car was given. Everything was perfect. A very satisfied customer thank you 5 stars it doesn't appear to be working

30 April 2026

I cannot fault anyone in the service dept, fantastic team.

28 April 2026

Excellent friendly service. Mini service manager is the best, so helpful.

27 April 2026

This is our ninth mini

27 April 2026

Great customer service; Pete was fantastic.

27 April 2026

The man who arranged this was really helpful and fully explained everything before, during and after the service was completed. The car was valeted inside and out and the drop off system was simple.

27 April 2026

Top service

24 April 2026

Very helpfull

21 April 2026

Great friendly service kept up to date on the app

20 April 2026

I was kept informed and have nothing to complain about

20 April 2026

Efficient, professional and smooth service. Member of staff was friendly and helpful.

15 April 2026

Quality service!

14 April 2026

Nothing to not like

14 April 2026

Service carried as requested

14 April 2026

Excellent service . Mot quick and waited . Nice coffee

13 April 2026

Car booked in for 9am and we arrived a little bit early and service were all ready to take our keys. Invoice was less than we expected which was a bonus. Bit disappointed that they said they were unable to record oil change on the iDrive

13 April 2026

Always get good service

12 April 2026

Because I was completely satisfied

12 April 2026

Efficient and effective service

09 April 2026

When I arrived early for my appointment two cars were also booked in at the same time. As the cars all needed MOT and there was only one person available to test there was inevitably a long wait. Please book cars in on a staggered basis to avoid so .

08 April 2026

Straight forward and easy check-in, work completed in the time slot agreed to. All staff I encountered were helpful, friendly and chatty.

06 April 2026

Helpful, explained everything clearly, kept informed

05 April 2026

Booking the service was really easy and the team were very understanding when I was running late. Great dealership facilities allowed me to work whilst I waited and Peter Mizen was - as ever - completely brilliant.

04 April 2026

Edficient

02 April 2026

Excellent service. Keeping informed reference the MOT at all times

01 April 2026

Excellent service from MINI at Soper/Group 1 from start to finish.

31 March 2026

Really good service and follow-up. The video of the vehicle and technician explaining what was being done was excellent.

31 March 2026

Whilst they took several days to do the work, hopefully they, Mini One, Lincoln, have mended the electrical issue. If it plays up again, we are going to sell it.

PLEASE DON'T HESITATE TO GET IN TOUCH WITH US.

Our contact details

FIND Group 1 Lincoln.

Address

Roman Way, South Hykeham, Lincoln, Lincolnshire, LN6 9UH

Opening Hours

Mon–Fri:09:00 - 18:00
Sat:09:00 - 17:00
Sun:10:00 - 16:00

Phone

01522 688 889

Map

Areas served

Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen

View map

Address

Roman Way, South Hykeham, Lincoln, Lincolnshire, LN6 9UH

Opening Hours

Mon–Fri:08:30 - 17:00
Sat:CLOSED
Sun:CLOSED

Phone

01522 688 889

Map

Areas served

Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen

View map

Address

Roman Way, South Hykeham, Lincoln, Lincolnshire, LN6 9UH

Opening Hours

Mon–Fri:08:30 - 17:00
Sat:CLOSED
Sun:CLOSED

Phone

01522 688 889

Map

Areas served

Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen

View map

Address

Roman Way, South Hykeham, Lincoln, Lincolnshire, LN6 9UH

Opening Hours

Mon–Fri:08:30 - 17:00
Sat:CLOSED
Sun:CLOSED

Phone

01522 688 889

Map

Areas served

Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen

View map