About Your Local MINI Retailer

OUR CUSTOMER REVIEWS.

SERVICE

4.0

NEW CAR SALES

5.0

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by MINI UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

New car sales
Service

156 ratings and 133 comments received in the last 90 days.

16 September 2026

The level of service from Nigel Emberton, the Motability Specialist was amazing. He was always happy to assist and answer any questions and kept me always updated on the progress of my order.

14 September 2026

Nigel was great

14 September 2026

All appointments on time and overall a good experience.

13 September 2026

The service and attention to deal and the way Nigel the sales man's I dealt with was as usual the best you could ever get. From the first time though the doors to driving away you couldn't ask for more

12 September 2026

Nigel could not have been more understanding or helpful during the whole purchase process.

11 September 2026

My experience from entering the mini showroom was one of warmth and friendliness,the staff are so nice,and ghe showroom facility is fantastic

04 September 2026

I always receive excellent service from Mini Lincoln and especially Nigel. He is always super helpful and ensures I am happy.

30 August 2026

Great service from Nigel and Daniel

27 August 2026

Couldnt fault the service i received at all even though it was pretty busy and i took a while to make up my mind but they didnt give up.

26 August 2026

I cannot describe how brilliant Nigel has been through the whole process. From test-driving the cars to taking delivery of my fabulous new Mini, he has gone above and beyond at every step. He even rang me on his day off! Exceptional service!

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07 August 2026

Extremely helpful and professional car salesman.

07 August 2026

Very friendly and no hard sell service . David was a pleasure to deal with

04 August 2026

Daniel and Nigel both worked exceptionally hard to ensure I was happy with my Mini. They are both efficient and professional in their approach to customer care

28 July 2026

The team at Group 1 Mini in Lincoln are incredible, they go above and beyond. Nigel has been fantastic, keeping us updated and doing everything he can to ensure we have everything we need. Couldn't be happier!

28 July 2026

Loved the no hassle from sales team, but was greeted and told where assistance would be should we need anything

22 July 2026

easy clear, simple no fuss

20 July 2026

Excellent professional service, attention and care, thank you Neil Morris for your work ethos

14 July 2026

Everything went smoothly from start to finish.

08 July 2026

Poor IT and staffing level Poor handover with the car told to just have a play with the controls. Took much to long at handover

06 July 2026

All the staff involved were helpful throughout the whole process. The delivery of the in stock new car took a little longer than first indicated, as it had to be delivered from a dealer in Scotland but this was resolved on an acceptable period.

04 July 2026

great

03 July 2026

Looked after very very well by Nigel from Sopers Lincoln very satisfied thank

02 July 2026

30 June 2026

Ella was very helpful and nothing was too much trouble for her to find information for us

28 June 2026

I wasn't sure if I wanted a nearly new F56 Mini or a new F66. Ella Laywood took me through the differences and allowed me to drive both on more than one occasion. Her manner and knowledge is excellent as are her communication skills.

27 June 2026

Straightforward, easy process from start to finish. Knowledgeable staff. David was excellent.

27 June 2026

Ensured we understood all the options available to us to support informed decision making

23 June 2026

Flawless from start to finish

16 September 2026

Great service

16 September 2026

The salesman was very helpful in every way. Nothing was too much trouble.

16 September 2026

Service completed quickly, good communication

14 September 2026

Excellent service again

14 September 2026

Got looked after really well but kept me waiting quite a long time

12 September 2026

Job well done abd on time

11 September 2026

Great communication and customer service

10 September 2026

I knew which service my car was booked in for and the cost as I had rang after online booking. My car was booked in promptly, work carried out efficiently and completely in a timely way. Staff were helpful and polite.

07 September 2026

Excellent service from amazing staff

04 September 2026

We had a very successful service. Thank you.

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04 September 2026

It wasn't clear from following the on-line booking link that came through reminding me that I needed to book a service that you had to spell that out in the reply! overall okay but didn't clean the car when I had requested it.

02 September 2026

Excellent service with friendly, helpful, knowledgeable staff

02 September 2026

Overall, I was very satisfied with the service I received during my time at the showroom and service department.

02 September 2026

Great service!

02 September 2026

Excellent customer service and efficiency to complete the work booked for my vehicle. Very comfortable waiting area.

01 September 2026

Great service and handover from David Noble

01 September 2026

My car was serviced and fault found couldn't fault service manager

01 September 2026

Got an appointment next day for MOT. Very friendly and helpful staff.

31 August 2026

Reliable and helpful

29 August 2026

Because we booked for an early service and to identify why an engine warning light was on. none of these were carried out. Apparently, they said they added adblue. when I picked car up I was told car needed engine repairs of £8,000 and another £2,000

28 August 2026

Communication was poor. Further action was required with my car that should have been arranged and updated with us within 48 hours and was only arranged when we contacted the service centre ourselves over a week later

27 August 2026

Nigel has been excellent throughout the whole process. Very polite and explained all aspect of the sale and collection in great detail.

26 August 2026

Everyone on the BMW site where I had to drop my keys was fine. Mini, however, waited for someone to speak to me. Due to talk to someone about a possible valuation - kept waiting, only spoken to when the customer being served suggested it.

24 August 2026

Very good customer care

24 August 2026

Rosie was professional, friendly and informative, and kept me up to date with my car's MOT and service

24 August 2026

From outset told dealer I had limited time. They booked a while you wait 2 hrs. On the day it took 3 hrs. Was informed it was because "they" book too many slots during summer holiday and not enough staff. I wasn't the only one who was unhappy,

23 August 2026

Lots of options

21 August 2026

It has taken 2 weeks to resolve an issue with a missing key. Resolved by another visit to the dealer.

20 August 2026

Your team member Rosie was pure magic - Rosie knows her stuff, is flexible and responds quickly and really gave me fabulous customer service. Would always use you if I knew she headed up the service team. Well done and thank you

19 August 2026

Facilities were clean and coffee was available. I also was able to get on with some work in a quiet space

16 August 2026

On time , efficient

16 August 2026

No issues

16 August 2026

No recent contact other than a price for a major service due, cost not competitive and arranged elsewhere a far more affordable cost. No more comment or surveys please

16 August 2026

Everyone who I seat with was helpful and friendly The work was done in the time I was given and price quoted

16 August 2026

Exceptional

16 August 2026

Hard to get back in touch with service department following service video sent, no tyres in stock to replace tyre that needed replacing so another trip to garage.

15 August 2026

MOT and and a few service items: easy booking, easy check-in and good communcation.

12 August 2026

The Receptionist was unhelpful, unprofessional and arrogant in her attitude. Lack of communication when my MINI was being worked on, despite me telephoning and leaving a message after hearing nothing!

12 August 2026

Rosie on reception was exceptional. However the video if the health check didn't arrive to my email until 23:34 that night and although cut in rubber on one tyre was explained by Sophie technician, she was unable to show me on the video due to bfs.

11 August 2026

Extremely helpful and very pleasant bro deal with. Rosie was really lovely and kept me fully informed

11 August 2026

Because I was completely satisfied

11 August 2026

The work on my car was carried out on time and price.

11 August 2026

Lovely staff, polite and helpfull, Pleasent experience. Explained everything and kept me informed.

11 August 2026

Quick check in

10 August 2026

Drop off and collection poor. Waiting on both Very late update on car progress and extra work which had to be chased, not automatically provided at the start of the day

06 August 2026

Quick efficient customer service.

03 August 2026

I have raised a formal complaint with Group 1 Mini Lincoln about their poor service in maling a repair under warranty on Tuesday 28 July. Still awaiting any response.

02 August 2026

Rosie the service manager was superb from start to finish

02 August 2026

Very efficient check in, service and explanation

01 August 2026

All work carried out satisfactorily.

01 August 2026

Not overly impressed. With any other of my vehicles which I take elsewhere I can be seen and have my vehicle assessed very accurately yet in a timely manner not wasting three hours of my day sitting around for a no better experience and service.

01 August 2026

The staff are always really lovely, they go out of their way to help and I feel like a valued customer.

30 July 2026

People service was poor, I had to wait over 45 mins to see the lady who had my keys, when other people were vacant. I requested my car to be cleaned in side and out, inside clean was poor, out side was good.

30 July 2026

Very pleased that the work was done under warranty but I wasn't told the work was completed and ready for collection. Communication needs to improve

30 July 2026

Declan was really friendly and welcoming and the service was done in good time. I enjoyed the service video made by Noah; it was nice to hear him speaking with enthusiasm about the vehicle and explaining his findings in simple terms.

28 July 2026

Over all very with the work fo

26 July 2026

Excellent service and pleasant, helpful staff.

26 July 2026

fast and efficient

26 July 2026

Work completed as anticipated and well within the allotted time, team at Group 1 Lincoln Mini are always excellent and remained so this time.

24 July 2026

Very helpfull

23 July 2026

Always happy with Mini

23 July 2026

I booked a courtesy car which didn't show on the system and therefore had to hire a vehicle that cost me a further £108.

23 July 2026

Disorganisation and poor facilities.

21 July 2026

Peter was very helpful

21 July 2026

I arrived twenty minutes late but Peter was still happy to accept my Mini for the major service. Peter was friendly, approachable and personable.When I returned I turned around saw my car was damaged. I believe either in the workshop or car wash.

20 July 2026

Always a good experience dealing with Peter sorting my service etc is a pleasure. Very helpful, professional and knowledgeable answering an questions I may have.

20 July 2026

Mini was in for a service. All carried out as arranged and on time. All good.

20 July 2026

Great service

20 July 2026

Well informed on progress - lots of good support from Peter.

15 July 2026

Staff on arrival were curtious

15 July 2026

Excellent client focus

14 July 2026

13 July 2026

Friendly efficient service. Also everything ran to time.

13 July 2026

Polite friendly service

13 July 2026

Good service but price was too high The other local mini garage was £100 cheaper but I had to go with you as I left booking too late. Won't be returning unless the prices come down

13 July 2026

Very helpful and quick service

11 July 2026

We had two front tyres replaced. They were reasonably priced and the car had a nice clean

10 July 2026

Great service, 3rd car I have purchased from Nigel and he is A1

09 July 2026

We have bought several MINIS from Nigel and would buy from him wherever he was. He makes everything easy and cares

09 July 2026

Nigel was superb, he listened and actually sold to us when we were not there to buy

09 July 2026

Zero complaints and I like how easy they made the whole process

08 July 2026

Efficient, professional, informative

07 July 2026

Everyone are friendly and helpful. The showroom is spacious and immaculately clean. With facilities for drinks available if required.

07 July 2026

Great service - only bit of feedback would be that the document signing process is a bit confusing, so any way to make the smoother would be helpful in future

06 July 2026

Excellent, professional and trustworthy service. Thank you

05 July 2026

Chris, Yasmin, and Pete were all great. Kept us up to date made everything easy.

04 July 2026

Helpful, informative and professional

03 July 2026

Excellent service and communication

02 July 2026

All agreed work completed. No surprises. Cost was as quoted.

01 July 2026

Good communication and service

30 June 2026

Very efficient staff member dealt with the issues well

29 June 2026

Peter was fantastic keeping us in the loop as the day progressed

29 June 2026

Pete was really helpful & accommodating.

28 June 2026

I am used to the high standard of your staff, this time was no different, thank you.

28 June 2026

Very efficient. Eloise was very pleasant helped me get a plan in place

28 June 2026

Efficient helpful staff. Could not have done any more to help us.

28 June 2026

Good communication

28 June 2026

I wasn't sure if I wanted a nearly new F56 Mini or a new F66. Ella Laywood took me through the differences and allowed me to drive both, on more than one occasion whilst I made up my mind.

28 June 2026

Long time to diagonse, felt an inconvenience

24 June 2026

Max was brilliant and gave us all the information we needed and found us the perfect car we were after.

24 June 2026

Online booking for service & MOT had a blip & booked me in for drop & leave rather than while I wait. It was annoying that I had to arrange a lift. Peter was very helpful on the phone though.

22 June 2026

The experience couldn't be faulted. Professional and offered value for money knowing they specialise in minis

22 June 2026

Great communication

22 June 2026

Great.

22 June 2026

Our experience was brilliant Nigel at Group 1 lincoln was absolutely brilliant

FIND Group 1 Lincoln.

Address

Roman Way, South Hykeham, Lincoln, Lincolnshire, LN6 9UH

Opening Hours

Mon–Fri:09:00 - 18:00
Sat:09:00 - 17:00
Sun:10:00 - 16:00

Phone

01522 688 889

Map

Areas served

Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen

View map

Address

Roman Way, South Hykeham, Lincoln, Lincolnshire, LN6 9UH

Opening Hours

Mon–Fri:08:30 - 17:00
Sat:CLOSED
Sun:CLOSED

Phone

01522 688 889

Map

Areas served

Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen

View map

Address

Roman Way, South Hykeham, Lincoln, Lincolnshire, LN6 9UH

Opening Hours

Mon–Fri:08:30 - 17:00
Sat:CLOSED
Sun:CLOSED

Phone

01522 688 889

Map

Areas served

Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen

View map

Address

Roman Way, South Hykeham, Lincoln, Lincolnshire, LN6 9UH

Opening Hours

Mon–Fri:08:30 - 17:00
Sat:CLOSED
Sun:CLOSED

Phone

01522 688 889

Map

Areas served

Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen

View map